Last week Sainsbury’s tiger bread became giraffe bread! And all because of a letter from 3 1/2 year-old Lily Robinson and the power of social media! …Well, not quite. We now get to eat Giraffe Bread because someone in the Sainsbury’s customer services team wrote an open and uncontrived reply to Lily’s lovely suggestion. It [...]
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Emotional blackmail?
Corporate cause marketing is on the rise. It’s nothing new, but it’s proving popular right now because it fits so well with social media. Some of the most interesting brand campaigns at the moment might be called “cause marketing”. But not everyone is getting it right. Last week P&G launched the I Like = 1 [...]
JWA – Brand strategy for arts and culture
Jane Wentworth Associates are the number 1 brand consultancy for arts and culture. In fact, they’re the only branding agency to focus exclusively on the cultural sector. This single-minded approach has clearly paid dividends. Since their launch in 2003, JWA have worked with a stellar cast of some of the biggest names in the UK: [...]
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