Corporate cause marketing is on the rise. It’s nothing new, but it’s proving popular right now because it fits so well with social media. Some of the most interesting brand campaigns at the moment might be called “cause marketing”. But not everyone is getting it right. Last week P&G launched the I Like = 1 [...]
Archive | January, 2012
JWA – Brand strategy for arts and culture
Jane Wentworth Associates are the number 1 brand consultancy for arts and culture. In fact, they’re the only branding agency to focus exclusively on the cultural sector. This single-minded approach has clearly paid dividends. Since their launch in 2003, JWA have worked with a stellar cast of some of the biggest names in the UK: [...]
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